BUILT FOR PEOPLE WHO
EXPECT ALOT OF THEMSELVES.
"THE BEST INSTANT MULTIVITAMIN."
WHEN DEMAND ACCUMULATES.
People reach for things that help them
to cope in the moment.
SOMETHING FOR ENERGY.
SOMETHING FOR FOCUS.
SOMETHING FOR SLEEP.
That approach can change how you feel - but it doesn't change how well the system adapts to ongoing demand.
WE DO THINGS DIFFERENTLY.
Rather than chasing short-term states,
we support nervous system regulation
to improve how the body responds,
recovers, and adapts over time.
This allows capacity to be built, not borrowed.
WHAT TO EXPECT.
Most people notice gradual, system level shits along with a sense that things are working better in the background.
MORE FOCUS.
FEWER ENERGY CRASHES.
RECOVERY THAT RESTORES.
DEEPER SLEEP.
WHY IS THIS DIFFERENT?
Most supplements are formulated to meet basic requirements. ZAAG is formulated to have functional impact.
No single ingredient or category is sufficient on its own.
Supporting adaptation requires inputs that work together — at the level the system actually operates.
3x
6
NUTRIENT CLASSES
98%
ABSORPTION RATES
SYSTEM LEVEL SUPPORT.
ZAAG supports multiple stress pathways at once.
These systems reinforce one another.
Supporting them together builds capacity.
CORTISOL REGULATION
How your body responds to stress — and how quickly it settles afterwards.
KEY NUTRIENTS
Tulsi (Holy Basil)
Astragalus
Phosphatidylserine
Magnesium (Citrate)
Vitamin B6
Amla Berry
These nutrients are involved in moderating cortisol output, supporting HPA-axis signalling and reducing prolonged sympathetic activation.
CIRCADIAN STABILITY
How reliably your body knows when to be alert and when to recover.
KEY NUTRIENTS
Tart Cherry
Magnesium (citrate)
Taurine
Vitamin B12
Vitamin D3
Iodine
These nutrients support circadian signalling, sleep architecture, and consistent transitions between activation and recovery.
METABOLIC FLEXIBILITY
How efficiently you produce and restore energy under changing demand.
KEY NUTRIENTS
Creatine Monohydrate
Carnitine
Coenzyme Q10
Trans-Resveratrol
Alpha-GPC
Selenium
Zinc
These nutrients support cellular energy production, mitochondrial function, and recovery efficiency so that you can meet demand without excessive cost.
Full Ingredients
Tulsi (200mg), Astragalus (200mg), Highbush blueberry fruit extract (50mg), Choline (300mg), Citicoline (200mg), Snow fungus (500mg), Creatine monohydrate (250mg), Green tea extract ECGC (50mg), Hyaluronic acid (100mg), Iodine (55mcg), N Acetyl Carnitine (500mg), Maca (200mg), Magnesium Citrate (200mg), Phosphatidylserine (60mg), Pomegranate fruit extract (50mg), Resveratrol (200mg), Selenium (75mcg), Borage Oil (50mcg), Taurine (300mg), DHA (algal omega 3 powder) (250mg), Amla (1000mg), Vitamin D3 (25mcg), Zinc (25mg), Ginger (50mg), Cardamom (50mg), Fennel (50mg), Vitamin B12 (2.5mg), Vitamin B6 (15mg), Co enzyme Q10 (50mg).
WHO IS THIS FOR.
People who want to operate at a high level across all areas of their life. It’s for those who:
Think clearly most days,
but notice clarity fades later on.
Train, work, and live with intention,
yet recovery feels incomplete.
Manage pressure well,
but feel the cumulative effects.
This may not be for you if you’re looking for a stimulant, sedative, or immediate state change.
PROVEN IN
THE REAL WORLD.
In a four-week real-world trial over 75% of people experienced improvements in 3 or more recovery metrics.
These system-level signals indicate improved regulation and greater adaptive capacity.
+10.2%
HRV
-5%
RESTING HR
+25%
SLEEP QUALITY
WHAT PEOPLE NOTICE.
I’ve been using ZAAG Supplements for a few months now, and I’m so impressed with the results. One of the biggest benefits I've noticed is a huge improvement in my immune system. With a 30hr a week training load i used to be really prone to getting ill, but since I’ve started using ZAAG, I’ve been able to stay illness-free, even during the times when I’d normally catch something. It's been a game-changer, especially considering how consistent training is key for my performance. I have enjoyed using ZAAG as a mid-afternoon pick me up instead of having caffeine. It gives me that perfect boost in energy without the crash. I’ve seen an overall improvement in my energy levels especially in afternoon sessions. On big training days I have been taking 2 ZAAGs per day and I have definitely seen the benefits of recovery the following day. If you're looking for a supplement that can support energy, recovery and immune health, I highly recommend ZAAG!
Katie R
6 Month Purchase
LET'S UNLOCK HUMAN CAPACITY BY UPGRADING THE NERVOUS SYSTEM.
FREQUENTLY ASKED QUESTIONS
How was ZAAG formulated?
Our formula uses the most bioavailable, high-quality nutrients at therapeutic levels.
ZAAG is designed to support the body’s additional physiological and psychological demands during periods of stress by enhancing your adaptation response.
Our shots also provide digestive and apoptogenic support for optimal assimilation.
A lot of big words… just know we take it seriously and take care of the nerdy side of things so you don’t have to.
Will I notice a difference?
Yeah, you will.
User data confirms this for our existing users time and time again. We see improvements of around 15% in Resting Heart Rate, Heart Rate Variability, Recovery Scores and Sleep Quality within a fortnight of taking ZAAG daily.
We’ve seen improvements in health metrics as high as 68% after six-weeks of taking ZAAG consistently.
If you’ve had a bad experience with low-quality, barely noticeable supplementation in the past, don’t compare us to that. ZAAG’s different.
How does ZAAG help me with my recovery?
There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.
L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.
Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).
On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).
Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).
Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.
Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.
Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).
How does ZAAG help me with my energy?
So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:
B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).
There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.
P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!
Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.
Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).
Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.
These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.
CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.
What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.
Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.
Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”
Can ZAAG help me reduce my caffeine intake?
Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.
Here’s a quick rundown of five of our superpowered ingredients and how they help.
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).
B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.
Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.
📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.
📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).
Scratch the itch for energy without delving into coffee or fizzy nonsense.
What is Heart Rate Variability and why is it important?
Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.
It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: The sympathetic (stress response) and parasympathetic (relax response) nervous systems. A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.
Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.
Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.
Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.
Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.
TL;DR Higher HRV = better physiological balance.
What does ZAAG taste like?
Our shots finish with a sour-cherry kick, but don’t expect them to be anything like a supplement you’d find on the high street.
ZAAG is designed for performance above all else.
When should I take ZAAG?
Whenever suits you! Most of us opt to have our ZAAG first thing in the morning. But, in essence, you should use it as a launch pad for whatever's most important to you on that particular day.
Can ZAAG help with my mood?
Our energy levels have a massive impact on our mood. Coenzyme 10, Zinc, Vitamin D, Magnesium and Vitamin B12 have all been shown to boost energy levels.
Does ZAAG help with my sleep?
Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.
Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).
Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).
Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).
Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).
Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡
There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.
Can ZAAG help manage stress?
ZAAG is packed with ingredients that are shown to help with stress including Phosphatidylserine, Magnesium, Zinc, Omega 3 and Vitamin C.
Do I need to take anything else?
ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.
Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.
Can I take ZAAG as a pre-workout?
We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.
Here are four ingredients that suit the pre-workout description:
Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body, so nutrients can reach your muscles more quickly and efficiently.
Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue.
Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.
Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.
Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.
Can I take more than one per day?
One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.
The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.
We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average.
If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.
It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!
What are micronutrients?
Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein. Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).
We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.
A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.
As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”
Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.
What is the Adaptation Response?
The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.
First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.
The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.
Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.
An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.
ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.
4.6/5
ZAAG 3.0
DAILY PERFORMANCE SHOTS
A daily shot to support nervous system regulation - so you have more capacity when and where you need it.
STARTER PACK
£40
Fast results in just 14 days.
MONTHLY SUBSCRIPTION
£75
28 day supply delivered every 4 weeks for 6 months. Automatic deliveries.
6 MONTH BLOCK
£400
Lower cost, fewer deliveries, less environmental impact.
Daily Performance Shot. Felt quickly. No stimulants or sedatives.
BUILT FOR PEOPLE WHO EXPECT A LOT
OF THEMSELVES.
4.6/5
DAILY
PERFORMANCE
SHOTS
A daily shot to support nervous system regulation - so you have more capacity when and where you need it.
STARTER PACK
£40
Fast results in just 14 days.
MONTHLY
SUBSCRIPTION
£75
28 day supply delivered every 4 weeks for 6 months. Automatic deliveries.
6 MONTH BLOCK
£400
Lower cost, fewer deliveries, less environmental impact.
Daily Performance Shot. Felt quickly.
No stimulants or sedatives.
Full Ingredients
Tulsi (200mg), Astragalus (200mg), Highbush blueberry fruit extract (50mg), Choline (300mg), Citicoline (200mg), Snow fungus (500mg), Creatine monohydrate (250mg), Green tea extract ECGC (50mg), Hyaluronic acid (100mg), Iodine (55mcg), N Acetyl Carnitine (500mg), Maca (200mg), Magnesium Citrate (200mg), Phosphatidylserine (60mg), Pomegranate fruit extract (50mg), Resveratrol (200mg), Selenium (75mcg), Borage Oil (50mcg), Taurine (300mg), DHA (algal omega 3 powder) (250mg), Amla (1000mg), Vitamin D3 (25mcg), Zinc (25mg), Ginger (50mg), Cardamom (50mg), Fennel (50mg), Vitamin B12 (2.5mg), Vitamin B6 (15mg), Co enzyme Q10 (50mg).
Shipping and Delivery
Free delivery on all orders.
Orders placed before 12:00 are usually delivered within 72 hours. Orders are sent tracked.
No orders are processed, dispatched, or delivered on Bank Holidays or weekends.
BUILT FOR PEOPLE WHO
EXPECT ALOT OF THEMSELVES.
"THE BEST INSTANT MULTIVITAMIN."
WHEN DEMAND ACCUMULATES.
People reach for things that help them
to cope in the moment.
Something for energy.
Something for focus.
Something for sleep.
That approach can change how you feel - but it doesn't change how well the system adapts to ongoing demand.
WE DO THINGS DIFFERENTLY.
Rather than chasing short-term states, we support nervous system regulation to improve how the body responds, recovers, and adapts over time.
This allows capacity to be built, not borrowed.
WHAT TO EXPECT.
Most people notice gradual, system level shits along with a sense that things are working better in the background.
Clearer thinking later in the day.
Less volatility in energy.
Recovery that feels more restorative.
Sleep that feels deeper.
WHY IS THIS DIFFERENT?
Most supplements are formulated to meet basic requirements.
ZAAG is formulated to have functional impact.
No single ingredient or category is sufficient on its own.
Supporting adaptation requires inputs that work together — at the level the system actually operates.
3x
6
NUTRIENT CLASSES
98%
ABSORPTION RATES
SYSTEM LEVEL SUPPORT.
ZAAG supports multiple stress pathways at once.
These systems reinforce one another.
Supporting them together builds capacity.
CORTISOL REGULATION
How your body responds to stress — and how quickly it settles afterwards.
KEY NUTRIENTS
Tulsi (Holy Basil)
Astragalus
Phosphatidylserine
Magnesium (Citrate)
Vitamin B6
Amla Berry
These nutrients are involved in moderating cortisol output, supporting HPA-axis signalling and reducing prolonged sympathetic activation.
CIRCADIAN STABILITY
How reliably your body knows when to be alert and when to recover.
KEY NUTRIENTS
Tart Cherry
Magnesium (citrate)
Taurine
Vitamin B12
Vitamin D3
Iodine
These nutrients support circadian signalling, sleep architecture, and consistent transitions between activation and recovery.
METABOLIC FLEXIBILITY
How efficiently you produce and restore energy under changing demand.
KEY NUTRIENTS
Creatine Monohydrate
Carnitine
Coenzyme Q10
Trans-Resveratrol
Alpha-GPC
Selenium
Zinc
These nutrients support cellular energy production, mitochondrial function, and recovery efficiency so that you can meet demand without excessive cost.
(Full ingredient list available.)
WHO IS THIS FOR.
People who want to operate at a high level across all areas of their life.
It’s for those who:
Think clearly most days,
but notice clarity fades later on.
Train, work, and live with intention,
yet recovery feels incomplete.
Manage pressure well,
but feel the cumulative effects.
This may not be for you if you’re looking for a stimulant, sedative, or immediate state change.
PROVEN IN
THE REAL WORLD.
In a four-week real-world trial over 75% of people experienced improvements in 3 or more recovery metrics.
These system-level signals indicate improved regulation and greater adaptive capacity.
+10.2%
HRV
-5%
RESTING HR
+25%
SLEEP QUALITY
WHAT PEOPLE NOTICE.
LET'S UNLOCK HUMAN CAPACITY BY UPGRADING THE NERVOUS SYSTEM.
FREQUENTLY ASKED QUESTIONS
How was ZAAG formulated?
Our formula uses the most bioavailable, high-quality nutrients at therapeutic levels.
ZAAG is designed to support the body’s additional physiological and psychological demands during periods of stress by enhancing your adaptation response.
Our shots also provide digestive and apoptogenic support for optimal assimilation.
A lot of big words… just know we take it seriously and take care of the nerdy side of things so you don’t have to.
Will I notice a difference?
Yeah, you will.
User data confirms this for our existing users time and time again. We see improvements of around 15% in Resting Heart Rate, Heart Rate Variability, Recovery Scores and Sleep Quality within a fortnight of taking ZAAG daily.
We’ve seen improvements in health metrics as high as 68% after six-weeks of taking ZAAG consistently.
If you’ve had a bad experience with low-quality, barely noticeable supplementation in the past, don’t compare us to that. ZAAG’s different.
How does ZAAG help me with my recovery?
There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.
L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.
Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).
On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).
Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).
Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.
Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.
Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).
How does ZAAG help me with my energy?
So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:
B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).
There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.
P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!
Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.
Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).
Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.
These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.
CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.
What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.
Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.
Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”
Can ZAAG help me reduce my caffeine intake?
Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.
Here’s a quick rundown of five of our superpowered ingredients and how they help.
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).
B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.
Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.
📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.
📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).
Scratch the itch for energy without delving into coffee or fizzy nonsense.
What is Heart Rate Variability and why is it important?
Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.
It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: The sympathetic (stress response) and parasympathetic (relax response) nervous systems. A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.
Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.
Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.
Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.
Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.
TL;DR Higher HRV = better physiological balance.
What does ZAAG taste like?
Our shots finish with a sour-cherry kick, but don’t expect them to be anything like a supplement you’d find on the high street.
ZAAG is designed for performance above all else.
When should I take ZAAG?
Whenever suits you! Most of us opt to have our ZAAG first thing in the morning. But, in essence, you should use it as a launch pad for whatever's most important to you on that particular day.
Can ZAAG help with my mood?
Our energy levels have a massive impact on our mood. Coenzyme 10, Zinc, Vitamin D, Magnesium and Vitamin B12 have all been shown to boost energy levels.
Does ZAAG help with my sleep?
Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.
Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).
Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).
Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).
Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).
Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡
There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.
Can ZAAG help manage stress?
ZAAG is packed with ingredients that are shown to help with stress including Phosphatidylserine, Magnesium, Zinc, Omega 3 and Vitamin C.
Do I need to take anything else?
ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.
Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.
Can I take ZAAG as a pre-workout?
We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.
Here are four ingredients that suit the pre-workout description:
Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body, so nutrients can reach your muscles more quickly and efficiently.
Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue.
Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.
Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.
Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.
Can I take more than one per day?
One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.
The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.
We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average.
If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.
It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!
What are micronutrients?
Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein. Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).
We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.
A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.
As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”
Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.
What is the Adaptation Response?
The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.
First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.
The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.
Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.
An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.
ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.
"THE BEST INSTANT MULTIVITAMIN."
WHEN DEMAND ACCUMULATES
People reach for things that help them to cope in the moment.
SOMETHING FOR ENERGY.
SOMETHING FOR FOCUS.
SOMETHING FOR SLEEP.
That approach can change how you feel - but it doesn't change how well the system adapts to ongoing demand.
WE DO THINGS DIFFERENTLY.
Rather than chasing short-term states, we support nervous system regulation to improve how the body responds, recovers, and adapts over time.
This allows capacity to be built, not borrowed.
WHAT TO EXPECT.
Most people notice gradual, system level shits along with a sense that things are working better in the background.
MORE FOCUS.
FEWER ENERGY CRASHES.
RECOVERY THAT RESTORES.
DEEPER SLEEP.
WHY IS THIS DIFFERENT?
Most supplements are formulated to meet basic requirements.
ZAAG is formulated to have functional impact.
No single ingredient or category is sufficient on its own.
Supporting adaptation requires inputs that work together — at the level the system actually operates.
3x
HIGHER DOSES
6
NUTRIENT CLASSES
98%
ABSORPTION RATES
SYSTEM LEVEL SUPPORT.
ZAAG supports multiple stress pathways at once.
These systems reinforce one another.
Supporting them together builds capacity.
CORTISOL REGULATION
How your body responds to stress — and how quickly it settles afterwards.
KEY NUTRIENTS
Tulsi (Holy Basil)
Astragalus
Phosphatidylserine
Magnesium (Citrate)
Vitamin B6
Amla Berry
These nutrients are involved in moderating cortisol output, supporting HPA-axis signalling and reducing prolonged sympathetic activation.
CIRCADIAN STABILITY
How reliably your body knows when to be alert and when to recover.
KEY NUTRIENTS
Tart Cherry
Magnesium (citrate)
Taurine
Vitamin B12
Vitamin D3
Iodine
These nutrients support circadian signalling, sleep architecture, and consistent transitions between activation and recovery.
METABOLIC FLEXIBILITY
How efficiently you produce and restore energy under changing demand.
KEY NUTRIENTS
Creatine Monohydrate
Carnitine
Coenzyme Q10
Trans-Resveratrol
Alpha-GPC
Selenium
Zinc
These nutrients support cellular energy production, mitochondrial function, and recovery efficiency so that you can meet demand without excessive cost.
WHO IS THIS FOR.
People who want to operate at a high level across all areas of their life. It’s for those who:
Think clearly most days,
but notice clarity fades later on.
Train, work, and live with intention, yet recovery feels incomplete.
Manage pressure well,
but feel the cumulative effects.
This may not be for you if you’re looking for a stimulant, sedative, or immediate state change.
PROVEN IN
THE REAL WORLD.
In a four-week real-world trial over 75% of people experienced improvements in 3 or more recovery metrics.
These system-level signals indicate improved regulation and greater adaptive capacity.
+10.2%
HRV
-5%
RESTING HR
+25%
SLEEP QUALITY
WHAT PEOPLE NOTICE.
"In just three days, I felt sharper, calmer, and more rested. My sleep is deeper, and I wake up alert and refreshed."
Beaux
I've been using ZAAG as part of my preparation for a major 110km ultra race, and the results have been outstanding.
Simon H
Noticed a huge uplift in energy. I don't wear any wearable, but within 10 days or so, felt much clearer headed and some reoccurring eczema on my hands has cleared up completely.
Paul W
LET'S UNLOCK
HUMAN CAPACITY
BY UPGRADING
THE NERVOUS SYSTEM.
FREQUENTLY ASKED QUESTIONS
How was ZAAG formulated?
Our formula uses the most bioavailable, high-quality nutrients at therapeutic levels.
ZAAG is designed to support the body’s additional physiological and psychological demands during periods of stress by enhancing your adaptation response.
Our shots also provide digestive and apoptogenic support for optimal assimilation.
A lot of big words… just know we take it seriously and take care of the nerdy side of things so you don’t have to.
Will I notice a difference?
Yeah, you will.
User data confirms this for our existing users time and time again. We see improvements of around 15% in Resting Heart Rate, Heart Rate Variability, Recovery Scores and Sleep Quality within a fortnight of taking ZAAG daily.
We’ve seen improvements in health metrics as high as 68% after six-weeks of taking ZAAG consistently.
If you’ve had a bad experience with low-quality, barely noticeable supplementation in the past, don’t compare us to that. ZAAG’s different.
How does ZAAG help me with my recovery?
There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.
L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.
Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).
On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).
Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).
Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.
Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.
Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).
How does ZAAG help me with my energy?
So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:
B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).
There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.
P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!
Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.
Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).
Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.
These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.
CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.
What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.
Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.
Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”
Can ZAAG help me reduce my caffeine intake?
Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.
Here’s a quick rundown of five of our superpowered ingredients and how they help.
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).
B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.
Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.
📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.
📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).
Scratch the itch for energy without delving into coffee or fizzy nonsense.
What is Heart Rate Variability and why is it important?
Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.
It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: The sympathetic (stress response) and parasympathetic (relax response) nervous systems. A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.
Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.
Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.
Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.
Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.
TL;DR Higher HRV = better physiological balance.
What does ZAAG taste like?
Our shots finish with a sour-cherry kick, but don’t expect them to be anything like a supplement you’d find on the high street.
ZAAG is designed for performance above all else.
When should I take ZAAG?
Whenever suits you! Most of us opt to have our ZAAG first thing in the morning. But, in essence, you should use it as a launch pad for whatever's most important to you on that particular day.
Can ZAAG help with my mood?
Our energy levels have a massive impact on our mood. Coenzyme 10, Zinc, Vitamin D, Magnesium and Vitamin B12 have all been shown to boost energy levels.
Does ZAAG help with my sleep?
Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.
Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).
Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).
Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).
Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).
Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡
There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.
Can ZAAG help manage stress?
ZAAG is packed with ingredients that are shown to help with stress including Phosphatidylserine, Magnesium, Zinc, Omega 3 and Vitamin C.
Do I need to take anything else?
ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.
Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.
Can I take ZAAG as a pre-workout?
We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.
Here are four ingredients that suit the pre-workout description:
Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body, so nutrients can reach your muscles more quickly and efficiently.
Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue.
Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.
Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.
Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.
Can I take more than one per day?
One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.
The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.
We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average.
If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.
It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!
What are micronutrients?
Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein. Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).
We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.
A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.
As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”
Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.
What is the Adaptation Response?
The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.
First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.
The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.
Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.
An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.
ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.
BUILT FOR PEOPLE WHO EXPECT A LOT OF THEMSELVES.
4.6/5
ZAAG 3.0
DAILY PERFORMANCE SHOTS
A daily shot to support nervous system regulation - so you have more capacity when and where you need it.
STARTER PACK
£40
Fast results in just 14 days.
MONTHLY SUBSCRIPTION
£75
28 day supply delivered every 4 weeks for 6 months. Automatic deliveries.
6 MONTH BLOCK
£400
Lower cost, fewer deliveries, less environmental impact.
Daily Performance Shot. Felt quickly. No stimulants or sedatives.
Full Ingredients
Tulsi (200mg), Astragalus (200mg), Highbush blueberry fruit extract (50mg), Choline (300mg), Citicoline (200mg), Snow fungus (500mg), Creatine monohydrate (250mg), Green tea extract ECGC (50mg), Hyaluronic acid (100mg), Iodine (55mcg), N Acetyl Carnitine (500mg), Maca (200mg), Magnesium Citrate (200mg), Phosphatidylserine (60mg), Pomegranate fruit extract (50mg), Resveratrol (200mg), Selenium (75mcg), Borage Oil (50mcg), Taurine (300mg), DHA (algal omega 3 powder) (250mg), Amla (1000mg), Vitamin D3 (25mcg), Zinc (25mg), Ginger (50mg), Cardamom (50mg), Fennel (50mg), Vitamin B12 (2.5mg), Vitamin B6 (15mg), Co enzyme Q10 (50mg).
Shipping and Delivery
Free delivery on all orders.
Orders placed before 12:00 are usually delivered within 72 hours. Orders are sent tracked.
No orders are processed, dispatched, or delivered on Bank Holidays or weekends.
"THE BEST INSTANT MULTIVITAMIN."
WHEN DEMAND ACCUMULATES.
People reach for things that help them to cope in the moment.
SOMETHING FOR ENERGY.
SOMETHING FOR FOCUS.
SOMETHING FOR SLEEP.
That approach can change how you feel - but it doesn't change how well the system adapts to ongoing demand.
WE DO THINGS DIFFERENTLY.
Rather than chasing short-term states, we support nervous system regulation to improve how the body responds, recovers, and adapts over time.
This allows capacity to be built, not borrowed.
WHAT TO EXPECT.
Most people notice gradual, system level shits along with a sense that things are working better in the background.
MORE FOCUS.
FEWER ENERGY CRASHES.
RECOVERY THAT RESTORES.
DEEPER SLEEP.
WHY IS THIS DIFFERENT?
Most supplements are formulated to meet basic requirements.
ZAAG is formulated to have functional impact.
No single ingredient or category is sufficient on its own.
Supporting adaptation requires inputs that work together — at the level the system actually operates.
3x
6
NUTRIENT CLASSES
98%
ABSORPTION RATES
SYSTEM LEVEL SUPPORT.
ZAAG supports multiple stress pathways at once.
These systems reinforce one another.
Supporting them together builds capacity.
CORTISOL REGULATION
How your body responds to stress and how quickly it settles afterwards.
KEY NUTRIENTS
Tulsi (Holy Basil)
Astragalus
Phosphatidylserine
Magnesium (Citrate)
Vitamin B6
Amla Berry
These nutrients are involved in moderating cortisol output, supporting HPA-axis signalling and reducing prolonged sympathetic activation.
CIRCADIAN STABILITY
How reliably your body knows when to be alert and when to recover.
KEY NUTRIENTS
Tart Cherry
Magnesium (citrate)
Taurine
Vitamin B12
Vitamin D3
Iodine
These nutrients support circadian signalling, sleep architecture, and consistent transitions between activation and recovery.
METABOLIC FLEXIBILITY
How efficiently you produce and restore energy under changing demand.
KEY NUTRIENTS
Creatine Monohydrate
Carnitine
Coenzyme Q10
Trans-Resveratrol
Alpha-GPC
Selenium
Zinc
These nutrients support cellular energy production, mitochondrial function, and recovery efficiency so that you can meet demand without excessive cost.
WHO IS THIS FOR.
People who want to operate at a high level across all areas of their life.
It’s for those who:
Think clearly most days, but notice clarity fades later on.
Train, work, and live with intention, yet recovery feels incomplete.
Manage pressure well, but feel the cumulative effects.
This may not be for you if you’re looking for a stimulant, sedative, or immediate state change.
PROVEN IN THE REAL WORLD.
In a four-week real-world trial over 75% of people experienced improvements in 3 or more recovery metrics.
These system-level signals indicate improved regulation and greater adaptive capacity.
+10.2%
HRV
-5%
RESTING HR
+25%
SLEEP QUALITY
WHAT PEOPLE NOTICE.
"In just three days, I felt sharper, calmer, and more rested. My sleep is deeper, and I wake up alert and refreshed."
Beaux
I've been using ZAAG as part of my preparation for a major 110km ultra race, and the results have been outstanding.
Simon H
Noticed a huge uplift in energy. I don't wear any wearable, but within 10 days or so, felt much clearer headed and some reoccurring eczema on my hands has cleared up completely.
Paul W
LET'S UNLOCK HUMAN CAPACITY BY UPGRADING THE NERVOUS SYSTEM.
FREQUENTLY ASKED QUESTIONS
How was ZAAG formulated?
Our formula uses the most bioavailable, high-quality nutrients at therapeutic levels.
ZAAG is designed to support the body’s additional physiological and psychological demands during periods of stress by enhancing your adaptation response.
Our shots also provide digestive and apoptogenic support for optimal assimilation.
A lot of big words… just know we take it seriously and take care of the nerdy side of things so you don’t have to.
Will I notice a difference?
Yeah, you will.
User data confirms this for our existing users time and time again. We see improvements of around 15% in Resting Heart Rate, Heart Rate Variability, Recovery Scores and Sleep Quality within a fortnight of taking ZAAG daily.
We’ve seen improvements in health metrics as high as 68% after six-weeks of taking ZAAG consistently.
If you’ve had a bad experience with low-quality, barely noticeable supplementation in the past, don’t compare us to that. ZAAG’s different.
How does ZAAG help me with my recovery?
There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.
L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.
Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).
On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).
Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).
Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.
Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.
Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).
How does ZAAG help me with my energy?
So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:
B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).
There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.
P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!
Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.
Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).
Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.
These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.
CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.
What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.
Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.
Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”
Can ZAAG help me reduce my caffeine intake?
Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.
Here’s a quick rundown of five of our superpowered ingredients and how they help.
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).
B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.
Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.
📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.
📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).
Scratch the itch for energy without delving into coffee or fizzy nonsense.
What is Heart Rate Variability and why is it important?
Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.
It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: The sympathetic (stress response) and parasympathetic (relax response) nervous systems. A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.
Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.
Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.
Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.
Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.
TL;DR Higher HRV = better physiological balance.
What does ZAAG taste like?
Our shots finish with a sour-cherry kick, but don’t expect them to be anything like a supplement you’d find on the high street.
ZAAG is designed for performance above all else.
When should I take ZAAG?
Whenever suits you! Most of us opt to have our ZAAG first thing in the morning. But, in essence, you should use it as a launch pad for whatever's most important to you on that particular day.
Can ZAAG help with my mood?
Our energy levels have a massive impact on our mood. Coenzyme 10, Zinc, Vitamin D, Magnesium and Vitamin B12 have all been shown to boost energy levels.
Does ZAAG help with my sleep?
Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.
Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).
Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).
Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).
Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).
Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡
There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.
Can ZAAG help manage stress?
ZAAG is packed with ingredients that are shown to help with stress including Phosphatidylserine, Magnesium, Zinc, Omega 3 and Vitamin C.
Do I need to take anything else?
ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.
Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.
Can I take ZAAG as a pre-workout?
We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.
Here are four ingredients that suit the pre-workout description:
Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body, so nutrients can reach your muscles more quickly and efficiently.
Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue.
Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.
Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.
Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.
Can I take more than one per day?
One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.
The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.
We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average.
If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.
It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!
What are micronutrients?
Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein. Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).
We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.
A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.
As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”
Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.
What is the Adaptation Response?
The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.
First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.
The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.
Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.
An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.
ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.